Topic: Public Relations

Public Relations comes up in 11 chapters across 10 episodes of The Higherside Chats Free Show, from August 2014 to July 2026.

August 2014 July 2026

Related topics

Andy Hunt of Control Alt History | The Odyssey Nightclub, Dark Hollywood, & The First Erika Kirk
• 3:23 - 4:57

Andy Hunt of Control Alt History | The Odyssey Nightclub, Dark Hollywood, & The First Erika Kirk

Eddie Murphy, 1997 Transgender Prostitute Scandal Analysis

The discussion centers on the 1997 incident involving Eddie Murphy and a transgender prostitute, suggesting the scandal may have been a coordinated effort to suppress Murphy's outspokenness. Hunt posits that blackmail serves as a recurring undercurrent in both Hollywood and Washington D.C. to control high-profile figures.

Sofia Smallstorm | Blood Guac, The Archonic Underworld, & Fortifying Our Divinity
• 11:33 - 13:58

Sofia Smallstorm | Blood Guac, The Archonic Underworld, & Fortifying Our Divinity

Hill & Knowlton, PR Campaigns and Manufactured Demand

Public relations firm Hill & Knowlton utilized sophisticated marketing strategies to manufacture public demand for avocados, similar to their controversial "incubator babies" campaign during the first Gulf War. By pushing avocado toast and Super Bowl advertisements at the turn of the century, the firm successfully quadrupled American consumption of the fruit. This manipulation of public attention mirrors historical efforts by Edward Bernays to establish the traditional American breakfast of bacon and eggs.

Dr. Jacob Nordangard | Philanthrocapitalism, Recent UN Policy Briefs, & The Digital World Brain
• 50:53 - 56:08

Dr. Jacob Nordangard | Philanthrocapitalism, Recent UN Policy Briefs, & The Digital World Brain

Ivy Lee, Rockefeller Public Relations Strategy

Following the 1914 Ludlow Massacre, public relations pioneer Ivy Lee advised the Rockefeller family to win back public trust by funding education and magazines to "own the truth." This historical pivot established the family's long-term strategy of controlling scientific and academic institutions to shape public perception. However, the current acceleration of globalist agendas is seen as a sign of desperation as the "natural law" of truth begins to bypass these controlled channels.

John Michael Greer | Political Sorcery, Will, & Weaponized Magic
• 9:53 - 13:24

John Michael Greer | Political Sorcery, Will, & Weaponized Magic

Public Relations, Self-Actualization vs. Manipulation

University departments of communications and public relations firms utilize bargain-basement magical principles to manipulate public desire. The discussion contrasts these manipulative tactics with the liberatory dimensions of serious magic, noting that powerful figures like Bill Gates and Jeff Bezos often lack self-actualization despite their influence.

James Corbett | The Truth About Bill Gates, Police, & The New Abnormal
• 7:50 - 12:25

James Corbett | The Truth About Bill Gates, Police, & The New Abnormal

Historical Parallels Between Bill Gates and John D. Rockefeller

The conversation explores the similarities between the public image transformations of John D. Rockefeller and Bill Gates. Corbett references his previous work, How Big Oil Conquered the World, to illustrate how wealth is converted into social and political capital. The segment details how both figures used philanthropy to reinvent themselves from perceived "evil monopolists" into celebrated saviors of humanity.

Marion Nestle | Food Politics, Industry-Funded Research, & The Unsavory Truth
• 24:38 - 28:32

Marion Nestle | Food Politics, Industry-Funded Research, & The Unsavory Truth

Research Design and the Tobacco Industry Playbook

Nestle explains that scientific bias often occurs in the design of the research question rather than the data collection itself. By asking narrow questions with predictable outcomes, companies ensure favorable results. This tactic is part of the "Tobacco Industry Playbook," which involves casting doubt on harmful research and hiring scientists to provide self-serving criticisms of independent studies.

Tobias Churton | Crowley In America: Art, Espionage & Sex Magic
• 53:37 - 57:58

Tobias Churton | Crowley In America: Art, Espionage & Sex Magic

Crowley as Antichrist Archetype, Rejection of Submission

The host reflects on the demonization of Aleister Crowley, comparing his "Antichrist" persona to the archetype of Jesus. He suggests that while Jesus represented a message of submission, Crowley championed personal responsibility and the "True Will," leading to his symbolic crucifixion in the realm of public relations. The segment explores how state and religious authorities use fear to prevent the masses from exploring paths to personal power.

James Corbett | Rockefeller History & The Big Conspiracy Breakdown
• 20:29 - 27:18

James Corbett | Rockefeller History & The Big Conspiracy Breakdown

Ivy Ledbetter Lee, Rockefeller PR and Modern Image Branding

The conversation shifts to the birth of the modern public relations industry, pioneered by Ivy Ledbetter Lee to rehabilitate John D. Rockefeller's image. Following scathing reports by muckraker Ida Tarbell, Lee transformed Rockefeller from a despised monopolist into a "great philanthropist" through staged events like handing out dimes to children. This campaign successfully shifted public perception of the family's massive wealth and influence.

Jan Irvin | Mind Control, Mushrooms, & Terence McKenna
• 53:26 - 57:03

Jan Irvin | Mind Control, Mushrooms, & Terence McKenna

Consumerism, Edward Bernays and the Dumbing Down of Society

Irvin traces the origins of modern consumerism to Edward Bernays and Walter Lippmann, whom he links to the same elite circles as Gordon Wasson. He argues that the elite "dumb down" the population through compulsory education and then blame the masses for the resulting materialism and debt. Irvin quotes Sir Thomas More to illustrate how rulers first corrupt the people and then punish them for their corruption.

Jan Irvin | Mind Control, Mushrooms, & Terence McKenna
• 1:04:11 - 1:08:10

Jan Irvin | Mind Control, Mushrooms, & Terence McKenna

The Esalen Talk, Deep Background and Mushroom Uses

Irvin provides specific citations from McKenna's book "True Hallucinations" and a talk at the Esalen Institute to support his recruitment claims. He quotes McKenna admitting to working in "deep background positions" and "public relations" for an unnamed organization. Irvin contrasts this with the traditional Mazatec use of mushrooms described by Maria Sabina, which focused on healing and finding lost items rather than spiritual or political agendas.

esalen institutetrue hallucinationsmaria sabinamazatecpublic relationsinterpol