Topic: Marshall Mcluhan

Schwab describes a worldview influenced by Jacques Vallée and Marshall McLuhan, positing that humanity exists within multiple layers including the biosphere and a man-made technosphere. He argues that humans are undergoing a process of "goblinization," a psychic de-evolution that causes a loss of memory and perception of ancient electrical entities. This perspective suggests that modernity is a humanistic delusion that can be pierced through intuitive practices, sunlight, and proper diet to remember the true reality.

An anecdote involving a neighbor in Los Angeles illustrates the power of psychological denial when she returned a 9-11 documentary without opening the cellophane packaging. This behavior aligns with Marshall McLuhan's observation that large secrets are protected by public incredulity. The "Big Lie" technique works because people find it easier to believe a massive falsehood than to accept that they have been fundamentally deceived.

Irvin cites a conversation between Marshall McLuhan and Timothy Leary to argue that the psychedelic movement was an advertising campaign for "the new and improved brain." He claims McLuhan advised Leary to associate LSD with religious revelation to counter police propaganda. Furthermore, Irvin asserts that The Beatles wrote songs like "Lucy in the Sky with Diamonds" as marketing jingles to sell LSD to the masses under McLuhan's influence.