
Schwab | The Cognitive Holocaust, The Fakelore Age, & Agents Of The Super Spectral Order
Corporate Mascots and the Smile Revolution
The host compares industrial folk heroes to modern cereal mascots like Tony the Tiger, used to sell "poison" to families. Schwab introduces the "smile revolution," claiming that the open-mouthed toothy grin was a mass hysteria sparked by occultist Samuel Richardson in the 18th century. The segment notes that many indigenous populations and older generations in Asia historically viewed baring teeth as a sign of aggression or insanity rather than friendliness.




