
Seamus Bruner | Controligarchs, The Micromanaged Life, & Banana Smoothies For All
Microsoft Strategy, Patenting Meat and the Green Premium
The "Embrace, Extend, Extinguish" strategy used by Microsoft in the 1990s is now being applied to the agricultural sector by Bill Gates. By investing in patented synthetic meat companies like Impossible Foods, Gates seeks to create a monopoly on protein while using methane regulations to bankrupt traditional ranchers. The "Green Premium" is explained as a regulatory tactic to artificially inflate the price of real meat, turning it into a luxury good.


