Topic: Viral Marketing

In the post-interview wrap-up, Greg Carlwood reflects on the "blue sacrifice" theme, specifically the recurring blue horse imagery in major cultural events like the Olympics and Beyonce's tour. He expresses some skepticism regarding the "mantids in the Wi-Fi" theory but acknowledges the potency of the synchromystic connections found in Donut's research. Carlwood suggests these celebrities act as templates for ancient archetypes and rituals.

The phenomenon of J.K. Rowling's massive success is revisited, with a focus on how media gatekeepers and talk shows curate "viral" trends. The sudden obsession with the Harry Potter series is compared to the Goosebumps craze, suggesting that the highest levels of fame are reserved for stories that encode specific myths or serve a purpose beyond mere entertainment.

Rob Davin reports on the "This Man" phenomenon, a website claiming thousands of people worldwide have dreamed of the same mysterious face. Investigation reveals the site is a creation of sociologist and marketer Andrea Natella of the company Guerrilla Marketing. The project is identified as a subversive hoax and an experiment in viral media and the power of suggestion.