Topic: Lucy In The Sky With Diamonds

Irvin cites a conversation between Marshall McLuhan and Timothy Leary to argue that the psychedelic movement was an advertising campaign for "the new and improved brain." He claims McLuhan advised Leary to associate LSD with religious revelation to counter police propaganda. Furthermore, Irvin asserts that The Beatles wrote songs like "Lucy in the Sky with Diamonds" as marketing jingles to sell LSD to the masses under McLuhan's influence.