20:31 And I guess one other important topic i wanted to touch on before we get into your Epstein coverage is the piece you wrote called The Trust Project, Big Media and Silicon Valley's Weaponized Algorithms' Silence Dissent. And you say given the trust projects rich get richer impact on the online news landscape it is not surprising defined that it is funded by a confluence of tech oligarchs and powerful forces with a clear stake in controlling the flow of news What can you tell us about the Trust Project and who's behind this? What worries you about this?" Okay so the trust project they describe themselves as sort of this consortium of top news companies that have basically gotten together to fight against the scourge that everyone knows about after 2016 known as fake news right. So, basically what the public face of this is like you know if your a Trust Project partner which you have to be approved by the Trust Project to become a partner not anyone can partner up with you to be chosen by them. You can put like the little T
21:33 symbol of the Trust Project on your web page for people to see, which is all nice and it tells people about the commitments you've made to newsroom transparency. You can also see in a table that The Trust Project has set up called the Newsroom Transparency Tracker but it's kind of absurd because even though they claim this is about promoting transparency what this newsroom transparency stuff actually does is it conflates actual transparency practices with simply providing the trust project like, the official policies and guidelines about their indicators specifically. So outlets like The Economist get a perfect score even though
22:17 I think a lot of your listeners will probably know who owns the economist and what that's about. So, that just kind of silly but i don't really...I think that is just public face of The Trust Project as I point out in my piece. The real power of this because The Trust Project was co-founded with head of Google News or vice president for Google News who basically the head of Google News Basically what this does is that, um... This is the private part of the Trust Project which is obviously the most powerful and less transparent part. Of this organization and basically what it does is that if you're a trust project partner and you are approved by this consortium of top mainstream media news companies You are allowed to embed
23:00 this html code are the snippets of code really that they call machine readable signals and basically what that does is that the algorithms of google facebook twitter in microsoft being you know these these big tech com, check websites on a basically prioritize your content over other content. So for example, a lot of independent media pages including the one I write for have noticed that after the 2016 election we had been censored very heavily by Facebook and by Google and by Twitter but if you manage to get one of these snippets code access to them and you get to embed it in the side of your page, it's sort of like a workaround for those same algorithms. So basically these super oppressive algorithms totally throttle the spread of information on pages that aren't partners but if your partnered and chosen by them you get basically what amounts to preferential treatment and you get your results ranked first and basically all the other independent media outlets that aren't trust project approved get bogged down this is troubling when you look not just at
24:03 that the Trust Project is nominally formed of just mainstream media outlets, but the fact that it's largely funded by Google and Facebook themselves. So it's basically this way of fighting fake news but sort of like self-funding the solution to fake news which I'll There's been a lot of criticisms of Google and Facebook, they are government contractors. A lot of these Silicon Valley pages basically deciding who is real news and who is fake news. Basically the trust project is a way of giving that type of power to these increasingly powerful Silicon Valley behemoths who have increasing ties to the military industrial complex in the United States and also, you know, the military industrial complex or intelligence communities of other countries which is quite troubling. And one
24:53 the main oligarchs there is a guy that the site I write for has criticized a whole lot and his name is Piero Midiar. He's the founder of eBay, but he's also known today as the current owner of PayPal and he also is of course known because he funds The Intercept and some other news outlets so Here are of course has a lot of deep ties to the US intelligence community get a lot of ties the obama white house and is it has consistently been up to a lot of no good i would say but basically you know basically.
25:32 It's giving the sort of tech oligarchs power to decide what is news and what is not on this is really troubling to when you consider that peter mcgarris only teamed up with bill crystal, and funded bill crystals alliance for securing democracy which basically had the sun. this russian bot dashboard it was called a hamilton sixty eight that was super on transparent and basically anything i turned on twitter the establishment didn't want to trend it would be used to blame that on alleged russian bots without proof right so this is something that here are with funding he's also finding the trust project which seems sort of contradictory, doesn't it? So there's a lot to be worried about when it comes to the trust project. And I think the only really way to get around it is trying to find out what these snippets of code are and sort of guerrilla embed them in independent media sites as sort of a workaround
26:26 Yeah, codes! Give me those codes. But I'm with you this is very important and it seems like a pretty transparent attack on alternative media Let's circle the wagons promote only the inner-circle groups And the rest will hopefully die off eventually because they can't reach the same audience without the support of The Big Five platforms Yes that's definitely a concern And I'm glad we could spend some time on it. I just wanted to make sure we talked about some of your other work because a lot of important things are happening out there even though the Jeffrey Epstein story is the most trendy and juicy,