• 2:59 - 4:31
THC 79: Maureen Healy | Indigo Kids, The Awakening, & The Next Human Evolution
This Man Hoax, Andrea Natella and Viral Marketing
Rob Davin reports on the "This Man" phenomenon, a website claiming thousands of people worldwide have dreamed of the same mysterious face. Investigation reveals the site is a creation of sociologist and marketer Andrea Natella of the company Guerrilla Marketing. The project is identified as a subversive hoax and an experiment in viral media and the power of suggestion.