
James D. Madden | Unidentified Flying Hyperobject, The Uber-Umwelt, & The Cave
Pizza Hut and the Definition of Hyperobjects
James Madden uses the "Pizza Hut" analogy to explain how large-scale systems function as independent objects. He argues that a corporation or a franchise persists even when all employees and machinery are replaced, exerting control over its parts. This leads to the concept of the "Hyperobject," a term coined by Timothy Morton to describe entities like global warming or the internet that are so vast they only partially "dip a toe" into human perception while operating on their own logic.

