Topic: Hill Knowlton

Public relations firm Hill & Knowlton utilized sophisticated marketing strategies to manufacture public demand for avocados, similar to their controversial "incubator babies" campaign during the first Gulf War. By pushing avocado toast and Super Bowl advertisements at the turn of the century, the firm successfully quadrupled American consumption of the fruit. This manipulation of public attention mirrors historical efforts by Edward Bernays to establish the traditional American breakfast of bacon and eggs.