40:20 Why don't you just get your meat from this person? I've interviewed a West Coast, an East Coast and a Midwestern rancher. All of which between the three of them cover the whole United States in their supply. And I know now that you're doing so much in that regard as well And I wanted to ask you to compare and contrast grass-fed regenerative beef from typical corn fed grocery store beef. They're not all created equal, what can you tell us about the antibiotics? The additives and the things people probably aren't even aware of when they see that USDA prime label? Well whenever you look at regenerative, what does that mean? Well that means basically from the soil up
41:02 You're not using any inputs that don't come from the soil. You go from the soil to the grass, to the cow, to the producer, to the processing center, to your fork. That's something that doesn't have chemicals associated with it correct? Okay if you get into a commodity cowboy I think we call them commodity cowboys what everybody does or factory farming some people will take it like that What you do is you're going to start that calf on grazing, it'll go from grass and then at a certain point it will be led into a process that has fed grains. A lot of those grains these days come from the major grain companies, Bayer, Monsanto stuff like that and so they will be fed a form of grain that has been genetically modified usually. It's basically produced with fertilizers pesticides as far as the grain
41:55 A lot of times within that factory farming, the cattle will be injected. It's across the board so different that you can't generalize and it'd be a horrible thing for the American rancher to try to generalize all this but a lot of that does happen to that cow at certain points in time has nothing to do with the American rancher is what their protocol that they have to follow or they're out of business Who it really is, is the global corporate grain companies and processing centers. The best thing that you can do is take that cow into a level they call fat cow. You get a fat cow, you take that fat cow to harvest and it needs to be as big as it can where you're going to pump it full of whatever you can to get it to that weight so they can make that money in that profit, that subsidized profit based on commodity consumption
42:48 And so that's where our meat has gotten as a nation is because that type of farming, as far as going the commodity route in the beginning wasn't a bad thing. It was a good thing you can go really deep into grain and chemical GMO grain, it's not even fit for human consumption but therefore we're feeding it to our cattle and then we're feeding the cattle to ourselves. So we are consuming that unedible grain in certain ways through that process when I look at regenerative farming and ranching I work with all kinds of different regenerative farming and ranching producers
43:30 And across the board, what they do is they have the mindset that they are chemical free. That's what it is. You will have to use some form of antibiotics on any cow especially if you have something like black hoof. It's very common in ranching a lot of cattle will get that when you get a regenerative farmer or rancher that basically he has to use some form of antibiotic or anytime that he does have to inject that cattle with some form of chemical as far as antibiotic or, you know it's never a steroid if it were regenerative. You know he'll usually take that cow out and put into the factory farming market, you know the commodity market and he'll never sell regenerative or non-regenerative meat product to his consumers. Okay this is where the big misunderstanding is The American producer is not the one that should be judged here
44:24 What should be judged here is the global processing centers in the grain companies that perpetuate this because they have control over the distribution and market access. And so I have ranchers like our number one, you know, one of our biggest ranchers is K&C Cattle out of Austin Texas, Cole Bolton. He basically came from his... In Texas a lot people especially where I came from grew up the commodity route But what he decided to do is like, he was going to do regenerative ranching but he was going to do grass fed and grass finished. He's also doing grass fed and non-GMO organic grain finished that way he protects himself from drought from price manipulations from input cost so you look at all the different ways we still grow the best beef in the world in United States especially Texas
45:22 But what's the difference is a lot of times whenever we're in the United States, we're eating beef that was raised in Brazil. That had to stop in Mexico or cattle that was raised in Africa had to stop somewhere else and then they get processed in the United States and then they get to put that stamp on it USDA What the big deception is there, is you don't even know what you're eating or where it came from and they hide it under that guise of USDA Prime. And that has happened over a period of time. It used to mean something But now what I'm doing with the beef initiative is saying, Hey glad you're the USDA. Well we're the beef initiative and we have a certain protocol that you can definitely rely on when you know exactly where your beef is coming from and we've all shaked their hands and you can too either virtually because of your coming through the Beef Initiative or you can go out there if you're local and you can go out there and meet your rancher again And that's what they have been stolen from
46:22 is the factory farming, the commodity cowboy. They've gotten squeezed out and they don't have a voice anymore. They don't have a digital voice and they don't have a market access voice. They don't have a way to where if they wanted to drop out and not get their meat processed by JBS Cargill, Tyson or National. They don't have access to a processing center and so what you're seeing is we're circumventing around that and we're building microprocessing centers again And that's the key right there The key big bottleneck toward nutrition into basically go to a more clean route of your food