Podcast Monetization, Value of Ad-Free Subscriptions
The host outlines the value proposition of the Plus membership, contrasting it with the standard ad-supported podcast model. Criticisms are leveled against podcasters who promote questionable health products or "boner pills" for revenue. Details are provided regarding the eight-dollar monthly subscription, which includes a decade-long archive, mobile optimization, and a seven-day free trial.
higher side chats· podcasting· subscriptions· advertising· patreon· rss feed
00:01 Alright guys, look we know what this is. It's my pre-show pitch to try and convert more free first hour listeners to full 2 hour plus show subscribers And this is a format I've been using for 10 years now so I realize that most people who see the value have already pulled the trigger on it But now I'm trying to get deep down into those hard-to-reach places, and I guess that's you. Now what can I say that hasn't been said? There are only a few ways a podcast works The big one is ads They suck They ruin the flow of the show And in a lot of cases they erode the trust and respect I have for hosts who go this route They shouldn't be promoting boner pills or hair pills Or encouraging a fast track through their therapy pipeline just because they're getting paid
00:39 I've seen nutritionists break down some of these ingredients in the athletic health powders and drinks, and surprise! They're not as good as they claim to be. I bought a razor my favorite podcaster said would be Nick-proof, nicked myself the first day. I got sucked into a foam mattress from a guy who said he's never slept better, and i haven't slept good since And that Irish titles thing everyone was selling turned out to be a complete scam too. But enough about how my colleagues mouths are for sale to whoever asks, I'm here to put you in this plus membership today! Five shows a month for eight bucks with a decade long archive and yes the first hour is important it's there to present our guests to the wide counterculture open-minded audience we've cultivated and it gives people a feel for if they like what THC is
01:22 As well as being the proof of concept that I can do a lot more with the added time. The second hour is so I can make a living and it's also an opportunity to get into the stuff your standard one-hour shows can't, asking guests about that obscure provocative quote from their book that I actually read, talking about previous work they might have done getting their thoughts on some odd subject outside of their latest material or maybe even talking about something too spicy to be out there in the open And that should appeal to anyone who enjoys the first hour, and when you become a Plus member these full episodes are all there in single two-hour file no switching back and forth or downloading two separate halves of the same interview. It's very nice to have it that way going forward, and if you want to go back unlike most podcast archives that are just big chronological lists TheHigherSideChats.com has categories and scrolling displays much like the big streaming services and its all optimized for mobile and you can even download files for offline listening
02:18 Find some old ones you liked and refresh your memory by starting at the beginning or jump in about 50 minutes to hear everything that would be new to you. I'm even going to pull one free plus show a month out of the archive and into the free feed to give you an even better sense of what you miss! The on-site comment section is pretty lively and the rating system is there to let me know the shows plus people like best. You also get lifetime access to the forum, an access to a bonus page of exclusive interviews I've done here and there, bonus content from other shows that I was on, videos from the few live podcasts I've done in the mp3's of all the THC closing cover songs I've had made
02:54 But that's not all folks, Plus members also get a discount code for THC merch. A lot of great artwork of aliens summoning rituals hollow earth maps and a wide range of wild stuff put on shirts coffee mugs pillows yada yada yada but it's the ongoing full interviews people want and its convenience that they need Well, I know 90% of listeners are in a podcasting app right now. So at the top of the show notes there are sign up links! The form is quick and easy and THC Plus has RSS feed like any other show and it can be used with all big podcast apps too. I've got support documents and real non-bot people to help you if you need it but its been made as easy as it can be and you get 7 day free trial to make sure im right...at least meet me there.
03:37 I also have a Patreon link at the top of the show notes, which i don't love. Id rather not have middle man between us when we could be dancing cheek to cheek but they are a Spotify partner and alot of people choose spotify to listen to THC so wanted to make sure they could use it for plus while they let us The show notes also give you my PO box for cash, checks or business to business bartering as well as all the crypto addresses because anything is better than nothing. And I want the plus shows to be heard any way they can be just offer me some kind of exchange ya know? This is the job that I work at! I use this example a lot, but a waiter gets an $8 tip for walking the most forgettable meal of your life from the kitchen to the table and you don't get anything extra for your 8 dollars either. If what I do here isn't at least worth that is it even worth your time? Hey hey! I don't like doing this part of my job but I owe it to my family now to suck up and make my case while I can because who knows how long this can last.
04:33 I'm not some Hollywood millionaire trying to appear genuine through a focus-grouped podcasting venture cycling through all the other celebrities in the agency. I am just a regular guy who had to make myself valuable when the working world didn't think I had anything to offer, and hope that this first free hour proves that full experience is worth it's price! If we don't like the ad revenue based world were living in then we have support people who dare do it a different way, who provide us something interesting entertaining and hopefully useful Outside of that, I just ask that you support the guests who resonate with you or at least let them know you appreciated what you heard. And that's it! We can get on with the show and we'll let the rest of the podcasting world pretend there is no better way to do it than disingenuously hyping up any product that cuts them a check while we'd do our own thing. Meet me on the plus side, the waters fine...and enjoy!
