Topic: Search Engine Optimization

The show concludes with a discussion on how conspiratorial stories are often buried by "mundane" search results. The shooter of Nipsey Hussle sharing a name with former Attorney General Eric Holder is used as an example of how search volume for famous figures masks alternative news. The host encourages listeners to become Plus members to support the ad-free show before playing the closing music.

Greg Carlwood announces a major technical overhaul for The Higher Side Chats, including the consolidation of multiple domains to improve SEO and user experience. He explains a recent manual update of Plus Member accounts necessitated by software incompatibilities. The migration aims to unify the free and plus archives under one umbrella while maintaining the integrity of existing RSS feeds.