Topic: Metamagic

The conversation highlights how fictional characters like Sherlock Holmes exert real-world influence on professions like detective work, giving them a form of "memetic reality." Farber details his experiment with ATEM, a self-created entity described in his book Metamagic. This project involved intentionally codifying the elements of an entity to see how it would manifest in the lives of readers who interacted with the text.

Philip Farber promotes his websites, Metamagic and Hawkridge Productions, and mentions his upcoming novel Legendary Blue Smoke. He also recommends his fictional work, The Great Purple Hoo-Ha, for fans of his magical theories. Greg Carlwood closes the show by mentioning it is Friday the 13th and he has recently adopted a black cat, followed by the standard closing music.