
Mark Shepard | Restoration Agriculture, Wild Profit, & Nature’s Intelligence
Consumer Demand, Organic Valley and Regenerative Marketing
Addressing the lack of organic demand in regions like Florida, Shepard argues that education is often ineffective due to political polarization. He shares his experience with Organic Valley and the hard cider industry, explaining that farmers must sometimes sell to conventional markets or adjust products to meet consumer tastes. He views "regenerative" as a marketing term used to stimulate interest in sustainable practices.

